I’ve decided to start sharing a regular blog filled with the musings, whirrings, and occasional chaos that lives rent free in my brain.
In case we haven’t met, I’m Hannah. The official title is Owner, Founder and Director of EquiPacs, but that always feels a bit silly. I’m just me, really. EquiPacs has been one of the wildest things I’ve ever done, and sometimes I sit here at my desk, in our office, in our warehouse, and honestly can’t believe it’s real.
Like any good underdog story, we started small and humble. EquiPacs was a dream I tried and failed to launch three times. Early branding was, honestly, dreadful. A shoutout to my questionable love of electric green and turquoise blue. The first Pacs looked like something teenagers might stash behind the bike sheds, and the earliest orders went out in unbranded boxes I dropped off at the dry cleaners next to ASDA because that was the nearest DPD pickup point.
When we launched properly in January 2021, we got to the 31st with zero sales. I was ready to throw it all in for what would have been the fourth time, when suddenly my phone pinged. One EverydayPac order. A trust sale. And I cried like a maniac.
The four years since have been the same mix of chaos and joy. Some days we get so many orders we panic about fulfilment. Other days it’s tumbleweed and self doubt. I go from believing we’re building something brilliant to convincing myself we’ve already reached every person who might ever care. It's a rollercoaster.
I’m not a businesswoman. I don’t have degrees in HR, marketing, logistics or management. I do have one in Equine Science but that’s where the fancy corporate hats stop. Maybe that’s why EquiPacs feels different. Because I get it.
I’ve done the slog. I’ve worked the yards, mucked out before sunrise, exercised showjumpers, and managed horses at Badminton and Burghley. I’ve stretched my budget so my horses never had to go without, even if that meant beans on toast for me and a Tesco bag in my welly to get through another winter. I’ve had the heartbreak too. I’ve watched good horses break down and sold my soul to get them the care they needed. I get it.
From the beginning, EquiPacs was never about making millions. I’ve never wanted to push aside the big brands or be the next influencer favourite. My goal has always been smaller, and maybe more meaningful. I wanted to build a community. A space for like minded equestrians who care. People who don’t fall for flashy marketing but want to really know what’s in their horses’ supplements. People who care about the planet, about waste, and about thoughtful, educated choices.
We create products that are free from fillers, bulking agents, soya, sugar, and unnecessary ingredients so every horse, at every level, can access supplements that actually help, not just hype.
Running a business is hard. I’m pushed daily outside my comfort zone, and sometimes the end goal feels blurry. Motivation wavers. But if you’ve made it this far, welcome. This is your look behind the curtain.
This is life at EquiPacs. This is life with horses. This is real.
-Hannah